My Client had ZERO AI and ZERO PM Experience
And now she’s an AI PM at Paramount 🚀
When this client first came to me, she was a Sr. Product Designer, working on retention.
No technical background.
No Product Management experience.
She bombed multiple interviews.
Her confidence? In shambles.
She was ready to give up...
But here’s the truth about AI PM 👇
It’s not just about algorithms or technical capabilities.
↳ It’s about how you structure your thought process.
↳ And how you rally the team around you.
↳ How you deal with ambiguity to plan a course of action.
↳ And ultimately...how you drive adoption in the market.
The 10/20/70 Rule for AI
People always come first~
Make it non-negotiable.
It’s known as the 10/20/70 rule for AI:
• 10% algorithms
• 20% tech & data
• 70% people & processes
👉 Because after you're done tweaking the prompt, you need to tweak the way people work.
The tooling is often cheaper than the transformation.
That's the real investment ✨
Back to the Client
She didn’t transition from PD → AI PM by learning how to build LLMs from scratch.
In fact, she became an AI PM by learning how to ask the right questions.
She broke down customer pain points into crisp problem statements, via user-centric design thinking principles.
Some of the best I've ever seen 👀
That's Her Superpower 🦾
And by giving clear requirements — to people + AI
Teachers do this.
Managers do this.
Designers do this well 👌
Engineers sometimes struggle with this.
Non-deterministic systems are vastly different than traditional software applications.
But for Designers — it’s second nature.
Investing in coaching reframed her mindset — resulting in a much-needed confidence boost.
She didn’t just get better at the ‘technical stuff'.
Minor tweaks → Major leap.
And now she’s leading the Gen AI charge at Paramount.
The Lesson 👇
AI PMs aren’t all Ex-Tech Leads.
We come in many shapes and sizes.
👊 Invest in people.
That's where the real transformation happens.
That's where the value is.
When you teach them how to execute, AI will take care of itself.